Friday, December 27, 2019

Herman Melvilles Moby Dick The Understanding of The White Whale - Free Essay Example

Sample details Pages: 6 Words: 1785 Downloads: 10 Date added: 2019/05/15 Category Literature Essay Level High school Tags: Moby Dick Essay Did you like this example? The perception of the white whale, Moby Dick, in Herman Melville’s Moby Dick conveys a message that becomes specific to the reader. The profundity of the white whale, when taken into closer consideration, can embody several meanings that bring depth and further understanding of what the author is attempting to portray. In many cases, Melville introduces Moby Dick in such a manner that it becomes open for interpretation by the reader. There is such an instance where the whale can represent the text itself due to its complexity and structure of which it is composed throughout the narrative. The reader can sense the feeling of frustration regarding the intricate textual structure containing several hidden meanings in relevance to the whalers’ struggles for encountering the white whale and obtaining its ever so precious oil. In addition, the image of oneself can be interpreted as belonging to the white whale. This is discovered while the whalers ultimately see themselves in Moby Dick and witness the darkness of their soul within. Essentially, the significance of the white whale can denote an assorted amount of connotations and is perceived as a multivalent representation capable of exemplifying diverse symbolic implications. Don’t waste time! Our writers will create an original "Herman Melvilles Moby Dick: The Understanding of The White Whale" essay for you Create order The Text Itself What may seem to be the simplest literary structure, the story of a journey, as seen in Melville’s narrative, Moby Dick, is turned into an elaborate approach to incorporate various significant suggestions that are tied to the white whale. Melville attempts to communicate the feelings such of a man at sea hunting for the white whale and the valuable oil it possesses. The author goes at this by creating and diving into sometimes lengthy sentences that can be found rather unclear as to how they are constructed and for extracting a sense of what he is trying to bring into the novel. Certainly, when the sense of his descriptions come forward, they become open for interpretation. Found at the beginning, Melville starts the narrative with a simple, â€Å"Call me Ishmael.† (Melville 3) this opening is short and to the point. He directly follows that with, â€Å"Some years ago—never mind how long precisely—having little or no money in my purse, and nothing particular to interest me on shore, I thought I would sail a little and see the watery part of the world.† (Melville 3). Instantly, the distinction between the two styles utilized by the author can be recognized based on the general size of the sentence. In addition to length, the use of detail is very much increased to pronounce the main idea. He goes into such detail by creating a list of features that consecutively become more minuscule in terms of how one would regularly perceive them, but significant in the form of their contribution to the style of literature. The use of this style is intended to make the audience stumble and repeat sentences just as a whaler at sea would stri ve to find Moby Dick and prove himself worthy. The white whale, when mentioned in the novel, is referred, mostly, as an object that exists, but must be found and claimed for it lies within the immense sea that drives the difficulty to ultimately locate it. When â€Å"There she blows!—there she blows! A hump like a snow-hill! It is Moby Dick!† (Melville 595) is shouted from the whaling ship, the eagerness and excitement are demonstrated solely in the action of yelling it at the top of the lungs for every crew member on board to be aware that, after all the hunting and tracking of the white whale, it has finally been found. It gives an aspect of immediate thrill due to the distress and risk that was experienced to reach a certain point in time of spotting the white whale. The same can be said for the text in Melville’s Moby Dick itself. It is the moment when fictional Moby Dick becomes one with the physical text that creates such frustration for the reader. The white whale is embodying the text and the moment it becomes difficult to understand, or read, is that of the whaler’s struggle to pinpoint Moby Dick’s location in the unexplored seas of the world. When Melville seeks to produce frustration to slip or cause confusion in the reader’s mind by stringing a sequence of details in the form of a list, he is defining the white whale. It represents frustration and anguish that comes along the journey of whaling. Herman Melville provides the best experience of whaling within the text as the audience attempts to find and claim Moby Dick in the hunt for the valuable meanings of his interpretations that are embodied by the white whale, Moby Dick. Mirror For The Self The whale serves as a mirror for human nature and directly depicts the relation between man and whale. Throughout the entire narrative, the whale is perceived as evil and a beast that must be killed due to its darkness. Also, the whalers which we all know go out to sea with a passion for its oil and are too seen with a darker side, because they crave the challenge of finding the whale and take joy in its butchering. These whalers, however, don’t make themselves aware of such action as being a dark or homicidal one. The act of killing the whale for its oil is seen regular for its setting in time. There is a point, nevertheless, that proves how the white whale, that is perceived as a killer and beast, is turned into what is a caring and loving animal, but most importantly it is seen through the eyes of the whaler, who typically sees it as evil, therefore encounters himself in the white whale and the white whale embodies the human nature. When the whales approach, â€Å"Like household dogs they came snuffling round us, right up to our gunwales, and touching them; till it almost seemed that some spell had suddenly domesticated them. Queequeg patted their foreheads† (Melville 423), they whalers do not attack or attempt to kill them for their oil, even though they are baby whales and most likely easier to kill than a fully grown one. They do not attack because they feel empathy towards the whale. Much like Queequeg pats the whale on the head, one would pat a baby on back, because that is what these are, baby whales, seen as small relatable humans to the whalers who are not concerned with killing them at all. When the whalers looked to the sea after having encountered the harmless baby whales they saw that â€Å"suspended in those watery vaults, floated the forms of the nursing mothers of the whales, and those that by their enormous girth seemed shortly to become mothers. The lake, as I have hinted, was to a considerable depth exceedingly transparent; and as human infants while suckling will calmly and fixedly gaze away from the breast, as if leading two different lives at the time; and while yet drawing mortal nourishment be still spiritually feasting upon some unearthly reminiscence;—even so did the young of these whales seem looking up towards us; but not at us, as if we were but a bit of Gulf-weed in their new-born sight.† (Melville 423). Melville notes that a baby whale will gaze and stare, even with its newborn eyesight, just as a human baby will look up in search for another pair of eyes to stare into. The pregnant whales are compared to women expecting soon to be mot hers and gives a great deal of sense to just how similar the great beast, known as the whale, is to oneself because it is an equal representation of human nature. The instant the whale is interpreted as the human, the whale embodies the human and therefore the symbol of purity and evil intertwine to create a new purpose. The protagonist and antagonist have now almost completely changed positions where the evil of the whale and the horrible speculation that comes along with it can be seen with oneself. The whaler can reflect into himself and see the dark and gruesome work that he has done for the treasure that they claim to be the oil of the well-known sperm whale by traveling across the sea, but in that moment of him gazing into the eyes of the baby whale, he sees the light of the innocent within where he finds that there lies no corruption and decides not to inflict pain because it is pure and unmarked by the evil actions of the whaler. In a certain manner, the whaler finds himself within that baby whale because he considers himself pure and virtuous in comparison to the wicked Moby Dick. The concept of human nature includes that humans are known to be well civilized and act rationally unlike wild animals. The whale, typically known as the immoral figure in the narrative, is changed here because it is replaced with the characteristics of the whaler which is seen as the complete opposite and the same is said for the whaler. If the whaler sees himself in the whale, that signifies that he truly has a dark soul while the whale embodies a counterfeit sort of purity that is interpreted by the whaler himself in the result of his ignorance and supposed absence of wickedness. The whaler is attempting to escape his darkness and the author, Herman Melville, is giving him a fake sense of purity by allowing the innocent whale to become the symbol of the whaler The whale in Melville’s Moby Dick is a powerful representation of a symbol that can efficiently possess numerous possible interpretations as long as the reader is willing and able to produce them throughout the text. The white whale can be interpreted as, the text, Moby Dick itself and it can embody the mirror of oneself. These are solely a couple of examples for the interpretations of the whale that have been demonstrated. Melville’s inclusion of compact details packed within large sentences and, in contrast, short sentences with very direct messages entail the embodiment of the text itself in the white whale known as Moby Dick. When mirroring oneself into the whale, Melville uses the affection of love, which is the most human-like remark that could be used in the sense of nursing mothers for a comparison between the loving human as we know it and the despicable Moby Dick. Ultimately, Moby Dick’s white whale, when made possible by the reader, can be interpreted in a constant amount of appearances that are clear enough for the audience to decide exactly which form is suitable for their understanding in the connotation of, Moby Dick, the white whale.

Thursday, December 19, 2019

How Do We Create A Society - 900 Words

Humans are creatures of power. They crave it, and they put it above all else. Humans are driven by their passions and not by reason or religion. The biggest passion humans crave is self-love. For this reason, all men are out for each other. The only thing they want is power and they will stop at nothing to attain that goal. In this quote, Cato explains what a man in power will do â€Å"But a tyrant shall, out of a wanton personal passion, carry fire and sword through a whole continent, and deliver up a hundred thousand of his fellow creatures to the slaughter in one day, without any remorse or further notice, than that they died for his glory†. (Cato 25). As we have learned, men are restless at their attempts to acquire power, but the real question is, how do we contain these urges? Cato has attempted to show us that in order to control men’s urges we need to create a society whose main goal is to prevent self-destruction of mankind. In order for this to occur, we need to create laws and institutions that serve to stop the greed of men. In this quote, Cato is explaining why it’s necessary to give the power to those who truly deserve it â€Å"It is therefore owing more to the necessities of men, than to their inclinations, that they have put themselves under the restraint of laws, and appointed certain persons, called magistrates, to execute them† (Cato 33). Men are controlled by their passions and without a proper government to control these urges we will be left with bloodshed.Show MoreRelatedCollin Labranche. May 9Th, 2017. Barosky. English 102.1227 Words   |  5 PagesMay 9th, 2017 Barosky English 102 Home The novel Gulliver s Travels by Jonathan Swift displays the vast difference of the Houyhnhnms society in comparison to ours. Harrison’s essay describes the way our society perceives home much differently than the way Houyhnhnms do. 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With the creation scene of the monster muchRead MoreAmerican Society : Film Review1584 Words   |  7 PagesAmerican Society in Films American society is not accurately reflected in films. In 1878 American society was introduced to the world of film. Films were a remarkable new innovation that showed Americas advances in technology. Not only was film new and exciting but, it also changed how people experienced emotions. Films have become a huge source of entertainment today but, films do not always accurately reflect American society. Furthermore, teens are not as rebellious as portrayed in films. InRead MoreFamily Is A Word With Diverse Meaning1539 Words   |  7 PagesFamily is considered a basic cell of society. All social and cultural practices find their connection with a notion of family, either supporting or distorting it†. This definition relate more so to how Fedorak explains family on pg 106. Family is a big part of what defines how close knit a community is, jutted based on how different the definitions are we can how much closer African families are then North American families . In Canada, our society is changing. We are transitioning to a new style ofRead More`` The Handmaid s Tale `` By Margaret Atwood And Gary Ross1542 Words   |  7 Pagescontext in which they were composed. The conventional themes through which they do this are uniformity, technology and removal from present time as well as how these concepts are manipulated to create new meanings. In Atwood’s 1986 novel ‘The Handmaid’s Tale’ the theme of uniformity, conventional to dystopian literature arises from the consideration of America’s fundamentalist Christian society. The convention of a ruling society or class is manipulated to be presented as a fundamentalist theocracy. The

Wednesday, December 11, 2019

DBQ Era of Good Feeling AP US History free essay sample

The Era of Good Feeling by historians. Some people believe that this Is an accurate label of this time period, but others disagree. Due to the emergence of sectionalism- concern with local interests, and nationalism- patriotic feelings and self pride, people had mixed feelings about this time period. Many people felt that times were high, and that nationalism and sectionalism could only bolster the union, while others thought that It was sectionalism and nationalism that caused disunion. Some of the documents used in his essay support the claim that the period after 1812 was an era of good feelings. Other documents will oppose this claim with proof from their own perspectives. Document B discusses the wonders that the growth of nationalism has done for the union. John Calhoun writes that before the war, the Republic was In a state of disunion. He then goes on to say that the republic should bind together to conquer space. We will write a custom essay sample on DBQ Era of Good Feeling AP US History or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page (Doc 3). The celebration of July 4th 1819 after the Republicans had won the Battle of New Orleans (Doc C) shows a great deal of nationalism and self pride. Thomas Jefferson wrote In a letter to John Randolph that he once considered sectionalism to be the death of the union, but it was a reprieve, not a final sentence. He says thata geographical line will never be obliterated, and that every new irritation will mark it deeper and deeper. (Doc F). These documents show how some people felt that this time period was accurately labeled as The Era of Good Feeling. Alternatively, many people also felt that the period of time after The War of 1812 was not an era of prosperity, but rather Just the opposite. John Randolph expresses is feelings in Document A by saying that the agriculturists bear the whole brunt of the war and taxation, and remain poor, while the others run In the ring of pleasure, and fatten upon them. (Doc. A). The McCulloch vs. Maryland case of 1819 also states that the powers of government are delegated by the states who alone possesses supreme dominion. (Doc. D). The case says that it would be difficult to sustain this proposition. Anna Hayes Johnson of South Carolina wrote to her cousin In North Carolina complaining about the unhappy business which has filled with onsternation all our city and how nothing can save them. She writes that fifty to sixty percent of the leaders are in Jail, and twenty of them have been convicted and sentenced. (Doc. G). The people living during this time period do not seem to think as highly of It as the people discussed In the previous paragraph did. Documents E and I both portray different feelings about this era. Document H is a political map that exemplifies sectionalism perfectly. During the presidential election of 1820, James Monroe won every vote but one, but in 1824, the votes were split up etween four different candidates, and the results were Just as varied.

Tuesday, December 3, 2019

Satellite Digital Audio Radio Services Efficient Communication

Table of Contents Connected Activities Scope Revenue Source Work Cited Connected Activities In order to ensure efficient communication SDARS has to connect three important components; the communication satellite, the uplinks and the downlinks that enable easy transmission. The communication satellites provides three orbits each covering an estimated distance from above the earth into the space and this ensures that signals are distributed evenly.Advertising We will write a custom essay sample on Satellite Digital Audio Radio Service’s Efficient Communication specifically for you for only $16.05 $11/page Learn More Low orbit covers below 3100 miles above the earth, medium orbits below 12,400 miles and geostationary covering 22,237 miles. Through the use of earth-orbiting satellite the SDARS have ensured that the radio signals are received promptly by the subscribers (Callahan et al 305-306). SDARS have also installed terrestrial repeaters that ensure that the transmission signals are not disrupted by obstacles. The system also has attenuated free frequency range that prevents transmission interference by the weather. The firm offers an in-dash unit that has the ability of receiving AM, FM and also satellite transmissions. There is the FM modulator capable of receiving and retransmitting signals, and the portable plug-and-play devices which offer the subscribers convenience since it can be used in cars (Callahan et al 306). Scope The rise in the radio technology has seen ascend to the levels of offering commercial applications. The quality and the distance of transmission coverage also improved and incorporated the human voices; this ensured that a good percentage of population is reached from every region (Callahan et al 305). The vehicle industry has become one of the major customers for the satellite radio, all new vehicles scramble for installation and the radio prices are usually not considered in pricing the new vehi cles (Callahan et al 305). The SDARS provides subscribers with variety of unique channels with less time apportioned to the commercial coverage as compared to the traditional commercial coverage that took approximately fifteen minutes per programming hour. The signal coverage is widespread therefore offering subscribers the ability to listen to same station on long journeys (Callahan et al 306). There is the hardware subsidies offered by SDARS in order to offset equipment costs. There are also incentives that are offered to the dealers that enhances the retail sales. The service has of recent offered the XM satellite radio that produces a signal from two earth-station antennas. They offer variety of music, talk, sports, entertainment and news channels. Besides they provide the subscribers with the opportunity to listen to live artist performances (Callahan et al 308).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15 % OFF Learn More Revenue Source To ensure stability and continuation SDARS obtains its revenue from advertising, activation fees and subscription fees. The contribution by the XM was approximated to be between 20-25% of the total revenue. The company charges an activation fee of $9.99 that’s only for subscriptions ordered over the website. The activation fee for orders made over the phone is a bit higher rated at $ 14.99, the total activation fee was estimated to contribute between 3- 5% of total revenues. The monthly subscription fee for XM which forms a big percentage of the revenues is charged at $9.99 per month. The subscription fee has contributed between 79-88% of total revenues (Callahan et al 309). Also the addition of other channels like the premium adult channel and playboy radio saw the increase in the subscription fee in the recent past. In Sirius satellite radio 98% of the revenue is obtained from the subscription fee with less than 2% from advertising. This is since music programming commercials are free of charge (Callahan et al 310). For the enhancement of their transmissions SDARS provide the consumers with the tuners each valued between $250 – $400, antenna valued between $50- $100 and also there is a fee paid to cater for the installation services that’s between $60 – $100. Some revenue is received from the partnering companies like the GM which helps in the distribution process of the XM radios (Callahan et al 309). On the other hand The Hertz Corporation which is a car rental Company partners with Sirius satellite radio to provide radios in Ford vehicles which costs tenants an extra charge of $ 5 per day (Callahan et al 310; Feng et al 467-503). Work Cited Callahan, Cropper, Hunter, Kucker and Mitzel Angela. â€Å"Satellite Digital Audio Radio Service†. Accessed at http://www.northwinds.net/ on March 2, 2010. Feng, Froud, Johal, Haslam and Williams. â€Å"A New Business Model? The Capital Market and the New Economy†. Economy and Society, Vol. 30, No. 4, 2001: 467-503Advertising We will write a custom essay sample on Satellite Digital Audio Radio Service’s Efficient Communication specifically for you for only $16.05 $11/page Learn More This essay on Satellite Digital Audio Radio Service’s Efficient Communication was written and submitted by user Alessandra Dudley to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Wednesday, November 27, 2019

The American Civil War Essays (1577 words) -

The American Civil War The American Civil War The Civil War was a brutal war between the North and South of America over the issue of slavery, which was spurred on by the secession of the southern states from the Union of a America. At the time slavery was one of the main issues in America that caused a disagreement between the north and south and these disagreements about humanity and slaves added to the tension that would finally lead to the out break of war. Slavery was almost totally abolished in the northern states after 1787 when the Constitution was drafted at the Philadelphia Convention and slavery was looked upon as the peculiar institution of the southern states, by the north. The southern states looked upon slavery as a way of life and were in no way prepared to give up what they felt was there property and a very important part of their cotton and farming production. Another implication that caused great tension between the north and south over the issue of slavery was that even though their were anti-slavery supporters in the south; some of the abolitionists of the north would write notices and say that all southerners were evil and cruel slave owners, who would treat their slaves badly. This angered the southerners who felt that the northerners were just being hypocrites and didnt know what they were talking about, which turned pro anti-slavery southerners into stronger supporters of the south. It was thought by some anti-slavery groups in America that slavery would die out because America had in 1808 stopped the participation in the international slave trade, which meant no supplies of new slaves would be coming in. But this theory proved wrong because slavery in the south began to expand due to the great demand of raw cotton from cotton mills of the Industrial revolution from overseas places like Britain. Also the cotton-based expansion of slavery came due to the invention of the cotton gin, by Eli Whitney in 1793, which cleaned the cotton plant and refined it on a mass scale. The south started more tension over slavery when they decided they had to expand their territory westwards and gain more states because other wise they would be out voted in congress and slavery would be abolished completely, also they needed new land to replace all the over used farming land in the other southern states. The Abolitionists were another factor that came into the tension point of slavery. People such as William Lloyd Garrison who published the newspaper, The Liberator, which attacked southern slave owners. Making them and the slave traders out to be criminals. He and followers of his such as Wendell Phillips used these accusations against the southerners based on the fact that they said that slavery was a sin in the Christian religion and was in general, immoral. Another abolitionist that fought hard for the abolishment of slavery was Fredrick Douglass, an ex-slave who escaped from slavery and urged other black people to do so. Douglass became the station-master and conductor of the Underground Railroad in Rochester, New York which helped fugitive slaves escape to the north since the southerners had congress pass the Fugitive Slaves Act in 1850. This act meant that all American citizens had to help recapture fugitive slaves and that all Negroes were assumed slaves unless they could prov e they were free. Douglass also established the abolitionist newspaper North Star, which he edited until 1860. Books such as Harriet Beecher Stowes novel, Uncle Toms Cabin, which was published 1852 helped to strengthen the anti-slavery feeling in the North. Finally as one historian described the figure, that was the single most important factor on bringing on the war, was the most extreme abolitionist, John Brown. Brown believed that he was an agent of God and dedicated his life to the abolishment of slavery and believed the way to achieve it was by using force. He was a member of the radicals, who tried to abolish slavery by defying the law and not a member of the gradualists who tried to abolish slavery through legal means. Brown and his sons went to Kansas to fight against the pro-slavery terrorists there and finally his

Sunday, November 24, 2019

The Tragic Love Story of Cybele and Attis

The Tragic Love Story of Cybele and Attis Cybele and Attis is the story of the Phrygian great mother goddess Cybeles tragic love for the mortal Attis. It is also a story of self-mutilation and regeneration. When Cybele- one of Zeus would-be lovers- rejected him, Zeus wouldnt take no for an answer. While his victim slept, the great philanderer spilled his seed on her. ( In due course, Cybele gave birth to Agdistis, a hermaphroditic demon so strong and wild that the other gods feared him. In their terror, they cut off his male sexual organ. From its blood sprang an almond tree. This castration/birth connection is also seen in one version of the story of the birth of Aphrodite. Attis Is Born to Nana The river Sangarius had a daughter named Nana who ate the fruit of this almond tree. When, as a result of her snack, Nana delivered a boy child 9 months later, Nana exposed the child. This was an ancient method of dealing with unwanted children that usually led to death, but did not in the case of such important figures as Romulus and Remus, Paris, and Oedipus. Infant death was not to be his fate, however. Instead, reared by the proverbial area shepherds, the boy soon became healthy and handsome- so handsome his grandmother Cybele fell in love with him. The First Violets The boy, whose name was Attis, was unaware of the love Cybele bore him. In time, Attis saw the king of Pessinus beautiful daughter, fell in love, and wished to marry her. The goddess Cybele became insanely jealous and drove Attis mad as revenge. Running crazy through the mountains, Attis stopped at the foot of a pine tree. There Attis castrated and killed himself. From Attis blood sprang the first violets. The tree took care of Attis spirit. Attis flesh would have decayed had not Zeus stepped in to assist Cybele in his resurrection. The Ritual of Attis Since then, a yearly ritual has been performed to purify the body of the dead Attis. The priests- referred to as Galli or Galilee- are emasculated in emulation of Attis. A pine tree is chopped down, covered with violets and carried to the shrine of Cybele on Mt. Dindymus. There Attis is mourned for 3 days. Then, when Cybele brings him back to life, there is a wild and joyful celebration.

Thursday, November 21, 2019

Implementing a Sustainability Plan at St. Jude Medical Essay

Implementing a Sustainability Plan at St. Jude Medical - Essay Example When organizations understand what sustainability is, they begin to wonder if they have been doing enough. Martin (2011) describes sustainability as a process through which social, economic, and ecological imperatives are reconciled. A sustainability plan must be composed of the following five components: a sustainability framework, rationale, vision, key impacts, and action plan. Developing a sustainability plan is not an easy task because they are several barriers that make it difficult to develop. Uncertainty in the future is one of the common barriers. Another barrier is the inability of the organization to define sustainability. Most organizations define sustainability in terms of compliance to environmental regulation. Overcoming these barriers requires the organization to develop a clear vision of where it is heading, to develop a culture of sustainability, and to create collaborative relationships. St. Jude Medical This proposal will look at implementing a sustainability plan at St. Jude Medical. St. ... The stakeholders of St. Jude Medical include individuals who affect and are affected by its business. Stakeholders’ feedback is important as the organization seeks to focus and expand on its sustainability reporting and initiatives. Stakeholders of St. Jude Medical include the surrounding community, customers, employees, environment, investors, patients, regulators, and suppliers. Each stakeholder is important to the organization and in its quest to become sustainable so St. Jude Medical has a primary area of focus to each stakeholder (St. Jude Medical, 2012). The primary area of focus for the community is volunteerism and charitable giving. Concerning customers, the primary areas of focus include product quality and safety, appropriateness and ethics of relationship with physicians, product innovation, and professional training. The area of focus among the employees is health and safety, inclusion, competitive benefits and compensation, and personal development. Carbon dioxid e, waste management, water usage, recycling, and energy use are the primary areas of focus concerning the environment. St. Jude Medical influences the environment and makes use of natural resources in manufacturing, offices, and distribution. Product innovation, security of personal information, product safety, and quality are the main areas of focus for the patients. For the regulators and suppliers, the main areas of focus include product safety and quality, public policy, privacy, and ethical business practices (St. Jude Medical, 2012). Literature Review Sustainability Sustainability is described as a process through which social, economic, and ecological imperatives are reconciled (Martin, 2011). Sustainability is not a destination, but a journey. Just like